Success Factors of Community Based Tourism (CBT) Perceived by Local Peoples: The Case of % 100 Misia Project

Abstract

CBT projects initiated with large funds and great hope can fail. Hence each community has specific economic, social, environmental, cultural and political structures, it has been observed that successful CBT projects from different localities around the globe have some common success factors. Therefore, an understanding of these factors has the potential to help decision makers for the future CBT projects, and offer a roadmap for the academicians planning to study in the area. Thus, this study aims to determine in which areas do the local people living in Misi village evaluated the “%100 Misia” project as successful. Study findings from 437 residents reached by convenience sampling suggest that the great majority of participants evaluated the project being successful. A total of 16 success factor compiled from the literature review was used to evaluate the CBT project and five major success factor for the studied project was found.